The big design: Wall likes pictures

Authorities in our business will tell in no uncertain terms that Lorem Ipsum is that huge, huge no no to forswear forever. Not so fast, I’d say, there are some redeeming factors in favor of greeking text, as its use is merely the symptom of a worse problem to take into consideration  holds steadfastly to the notion that design.

It’s unreal, uncanny, makes you wonder if something is wrong, it seems to seek your attention for all the wrong reasons. Usually, we prefer the real thing, wine without sulfur based preservatives, real butter, not margarine, and so we’d like our layouts and designs to be filled with real words, with thoughts that count, information that has value.

That’s not so bad, there’s dummy copy to the rescue. But worse, what if the fish doesn’t fit in the can, the foot’s to big for the boot? Or to small? To short sentences, to many headings, images too large for the proposed design, or too small, or they fit in but it looks iffy for reasons the folks in the meeting can’t quite tell right now, but they’re unhappy, somehow. A client that’s unhappy for a reason is a problem, a client that’s unhappy though he or her can’t quite put a finger on it is worse.

Chances are there wasn’t collaboration, communication, and checkpoints, there wasn’t a process agreed upon or specified with the granularity required. It’s content strategy gone awry right from the start. Forswearing the use of Lorem Ipsum wouldn’t have helped, won’t help now. It’s like saying you’re a bad designer, use less bold text, don’t use italics in every other paragraph. True enough, but that’s not all that it takes to get things back on track.

We shall defend our island, whatever the cost may be, we shall fight on the beaches, we shall fight on the landing grounds, we shall fight in the fields and in the streets, we shall fight in the hills; we shall never surrender.

Winston Churchill

There’s lot of hate out there for a text that amounts to little more than garbled words in an old language. The villagers are out there with a vengeance to get that Frankenstein, wielding torches and pitchforks, wanting to tar and feather it at the least, running it out of town in shame.

Sweet seat: functional seat for IT folks

The passage experienced a surge in popularity during the 1960s when Letraset used it on their dry-transfer sheets, and again during the 90s as desktop publishers bundled the text with their software. Today it’s seen all around the web; on templates, websites, and stock designs. Use our generator to get your own, or read on for the authoritative history of lorem ipsum.

Lorem ipsum, or lipsum as it is sometimes known, is dummy text used in laying out print, graphic or web designs. The passage is attributed to an unknown typesetter in the 15th century who is thought to have scrambled parts of Cicero’s De Finibus Bonorum et Malorum for use in a type specimen book. It usually begins with:

“Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.”

The purpose of lorem ipsum is to create a natural looking block of text (sentence, paragraph, page, etc.) that doesn’t distract from the layout. A practice not without controversy, laying out pages with meaningless filler text can be very useful when the focus is meant to be on design, not content. McClintock’s eye for detail certainly helped narrow the whereabouts of lorem ipsum’s origin, however, the “how and when” still remain something of a mystery, with competing theories and timelines. But it seems reasonable to imagine that there was a version in use far.

ID NUMBERPRODUCTQUALITYQUANTITY
1423CottonGood200kg
3214EvoPrime250kg
4323SilkGood200kg
2342ElastaneMediocre350kg

So how did the classical Latin become so incoherent? According to McClintock, a 15th century typesetter likely scrambled part of Cicero’s De Finibus in order to provide placeholder text to mockup various fonts for a type specimen book. It’s difficult to find examples of lorem ipsum in use before Letraset made it popular as a dummy text in the 1960s, although McClintock says he remembers coming across the lorem ipsum passage in a book of old metal type samples. So far he hasn’t relocated where he once saw the passage, but the popularity of Cicero in the 15th century supports the theory that the filler text has been used for centuries.

Remixing a Classics Interpreting Nonsense

And anyways, as Cecil Adams reasoned, “[Do you really] think graphic arts supply houses were hiring classics scholars in the 1960s?” Perhaps. But it seems reasonable to imagine that there was a version in use far before the age of Letraset.

As an alternative theory, (and because Latin scholars do this sort of thing) someone tracked down a 1914 Latin edition of De Finibus which challenges McClintock’s 15th century claims and suggests that the dawn of lorem ipsum was as recent as the 20th century. The 1914 Loeb Classical Library Edition ran out of room on page 34 for the Latin phrase “dolorem ipsum” (sorrow in itself). Thus, the truncated phrase leaves one page dangling with.

Green interior design inspiration

If the copy becomes distracting in the design then you are doing something wrong or they are discussing copy changes. It might be a bit annoying but you could tell them that that discussion would be best suited for another time. At worst the discussion is at least working towards the final goal of your site where questions about lorem ipsum don’t.

Typographers of yore didn’t come up with the concept of dummy copy because people thought that content is inconsequential window dressing, only there to be used by designers who can’t be bothered to read. Lorem Ipsum is needed because words matter, a lot. Just fill up a page with draft copy about the client’s business and they will actually read it and comment on it. They will be drawn to it, fiercely. Do it the wrong way and draft copy can derail your design review.

We shall defend our island, whatever the cost may be, we shall fight on the beaches, we shall fight on the landing grounds, we shall fight in the fields and in the streets, we shall fight in the hills; we shall never surrender.

This is quite a problem to solve, but just doing without greeking text won’t fix it. Using test items of real content and data in designs will help, but there’s no guarantee that every oddity will be found and corrected. Do you want to be sure? Then a prototype or beta site with real content published from the real CMS is needed—but you’re not going that far until you go through an initial design cycle.

Websites in professional use templating systems. Commercial publishing platforms and content management systems ensure that you can show different text, different data using the same template. When it’s about controlling hundreds of articles, product pages for web shops, or user profiles in social networks, all of them potentially with different sizes, formats, rules for differing elements things can break, designs agreed upon can have unintended consequences and look much.

Will I receive the same product that I see in the picture?

Chances are there wasn't collaboration, communication, and checkpoints, there wasn't a process agreed upon or specified with the granularity required. It's content strategy gone awry right from the start. Forswearing the use of Lorem Ipsum wouldn't have helped, won't help now.

Where can I view my sales receipt?

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How can I return an item?

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Will you restock items indicated as “out of stock?”

Using dummy content or fake information in the Web design process can result in products with unrealistic assumptions and potentially serious design flaws. A seemingly elegant design can quickly begin to bloat with unexpected content or break under the weight of actual activity. Fake data can ensure a nice looking layout but it doesn’t reflect what a living, breathing application must endure. Real data does.

Green interior design inspiration

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EVENT INFO

“Fringilla In Dui” @Vestibulum Viverra
Via Suspendisse 24 – Metro: Praesent Vehicula
۸ – ۱۲ April / h 12 – ۱۸

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Scelerisque ullamcorper non

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The big design: Wall likes pictures

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Parturient volutpat fames

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Austen Marshall – Semper Suspen

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Jarred Monte – Aliquet Parturient

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Tyrell Aubrey – Inceptos Element

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Jimmy Chile – Nunc Penatibus

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Congue dis suspendisse

Ante iaculis feugiat dui magna mi scelerisque euismod nascetur nullam hac consectetur class metus feugiat ullamcorper nisl eu justo in a scelerisque. Feugiat sociis platea felis sed lacus maecenas consectetur elementum vestibulum ad aenean nostra sapien dictumst condimentum lectus. A pretium orci vestibulum aenean semper et congue sapien erat a cum adipiscing sagittis in sodales. Fames at ullamcorper mus adipiscing consectetur fusce lectus vestibulum vivamus dictumst vivamus parturient nisl a aenean ornare consectetur dolor arcu a a scelerisque ad. In a dis vestibulum class a justo condimentum ad fermentum nostra lectus fames porta.

Ante iaculis feugiat dui magna mi scelerisque euismod nascetur nullam hac consectetur class metus feugiat ullamcorper nisl eu justo in a scelerisque. Feugiat sociis platea felis sed lacus maecenas consectetur elementum vestibulum ad aenean nostra sapien dictumst condimentum lectus. A pretium orci vestibulum aenean semper et congue sapien erat a cum adipiscing sagittis in sodales. Fames at ullamcorper mus adipiscing consectetur fusce lectus vestibulum vivamus dictumst vivamus parturient nisl a aenean ornare consectetur dolor arcu a a scelerisque ad. In a dis vestibulum class a justo condimentum ad fermentum nostra lectus fames porta.